Amityshirt – Sunflower I may be retired but I am always a Nurse shirt

Buy this shirt: Sunflower I may be retired but I am always a Nurse shirt

Priya Ahluwalia: I’m a menswear designer, but there are so many things I’d love to branch into. Womenswear and accessories; I’m obsessed with homewear. But among all that, I’m always trying to create interesting projects—books, films—that amplify different communities and voices. And, I guess, to have a leadership position in advocating for positive change within our industry. And to have fun at the same time! Ahluwalia gave her a concise verbal tour of the diaspora research for her fall 2021 collection, which recently appeared on Vogue Runway. Here are some surprisingly on-point moments about sustainability and the industry as a whole from the conversation that followed.

Sunflower I may be retired but I am always a Nurse shirt

Priya Ahluwalia: I’m a menswear designer, but there are so many things I’d love to branch into. Womenswear and accessories; I’m obsessed with homewear. But among all that, I’m always trying to create interesting projects—books, films—that amplify different communities and voices. And, I guess, to have a leadership position in advocating for positive change within our industry. And to have fun at the same time! Ahluwalia gave her a concise verbal tour of the diaspora research for her fall 2021 collection, which recently appeared on Vogue Runway. Here are some surprisingly on-point moments about sustainability and the industry as a whole from the conversation that followed.

Sunflower I may be retired but I am always a Nurse hoodie

I really do believe that after the pandemic—well, not after, because I think it will be ongoing—that people will just want to enjoy themselves, whether that’s through clothing, self-expression, or just going out for a meal. I’ve something coming out at the end of March, beginning of April, which I can’t talk about yet—which has definitely been informed by the fact that I’m desperate to go out and party again! I think for big brands it’s harder, because if they’re a huge brand they’ve been running a longer time, and it means there’s a company culture that will take a long time to undo. It can’t just be a media or marketing ploy to say, “We’re going to be sustainable now.” You have to implement positive change and good practice at every level. So I think it will take a while, but they can look at their own inventories, what they have left over, and look at who they can bring in to rework that. It could be an opportunity to work with a smaller designer. London’s got some great ones—so they can take their pick! How can they turn something that’s a liability into an asset?

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