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Some will never return. “The world of bras is more than just the physical product, it’s a state of mind,” says Annette Azan, founder of Nuudii System, a 360-degree stretchy, strappy pullover she defines as a “body essential,” not a bra. A quarter of a century into the fashion industry, working with designers like Norma Kamali and Donna Karan, Azan knows the market. She doesn’t photoshop models, simplifies sizing, and says that her design “fits so well without having to physically try it on, we have only a 5% return rate versus the 35% industry average.” For Stephanie Montes, who self-funds her brand Nue, the perfect alt-bra doesn’t have a size. “The ultimate goal is to create a new category of adhesive shapewear,” Montes says of the multi-tonal support tape she offers by the roll.
If safety concerns fuel the conversation, apparently, many are outdated. “There were studies performed in the past that suggested women who didn’t wear bras were somehow healthier—that has ultimately been proven not to be the case,” says Dr. Heather Richardson, who specializes in breast health issues at her Beverly Hills practice. She adds that underwires don’t concentrate cell phone signals, and there’s no evidence that sleeping in a bra is harmful. Day to day, some individuals “may have less neck or back pain if they have proper support.” Like those Roman athletes, support’s still got it. London’s Sarah Shotton, Agent Provocateur’s creative director, considers the bra “a personal choice” and relies on it to prevent backaches. “I don’t think the bra is over, far from it,” she says. And for AP’s 1990s-born lingerie line, which just added an “All Hours” range of more relaxed options, Shotton says racier silhouettes are thriving: “In lockdown, we found many of our kinkier styles were selling like hotcakes!”
In pop culture, bras have been fashion stars for decades. “I incorporate a lot of lingerie into my styling,” says New York City’s Matthew Mazur, who works with musicians like CL and Kim Petras. He references iconic noughties moments: Halle Berry’s lacey set in Swordfish, Foxy Brown’s denim triangle top on the cover of Broken Silence, Carrie Bradshaw’s bikini bra and board shorts in the Hamptons. Modern updates are designed to be seen. “That’s the look, the bra showing,” says Christina Pacelli, a Los Angeles local who styles Sierra Capri and Laverne Cox. And when it isn’t showing, quality still matters. “You would be surprised at the number of celebrity and non-celebrity clients that I encounter who don’t own a good bra,” she says. “There are so many options, your bra shouldn’t be feared and loathed.”
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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